Tourism Industry Business Capability Program 

  • The Tourism Industry Business Capability Program aims to support tourism operators across the state by building digital capability and empowering them to deliver a consistently high standard of visitor experience.

  • The second year of the program will build upon the capability gains from Year 1 and focus on building Digital and Trade capabilities with emphasis on one-on-one mentoring and coaching for tourism businesses.

  • With the program about to start its second year, tourism operators who are eligible for a Best of Queensland Experiences Program results will have the opportunity to build their capability further.

  • The Year 2 program includes a digital mentoring program for 300 businesses, digital capability workshops and trade activities including mentoring and participation in trade events


Digital Ready

Digital Ready aims to develop understanding and skills in digital marketing, media and digital channels...

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Trade Ready

The aims of the program are to assist businesses in understanding key principles of tourism marketing and distribution...

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Program Development - Collaboration 
  • Collaboration with key stakeholders in the tourism industry has helped shape the content and delivery model for the program. Stakeholders include the network of Regional Tourism Organisations and local suppliers who are expert in trade and digital capability development.

Have a question? Email or phone 07 3236 1445.

This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.